By Lucas Meppen-Negal | September 12, 2011

New iPhone to be launched with Mexican theme

Mexico City, Mexico — Is Apple running out of ways to make iPhone exciting?

“¡Hell no!” says Tim Cook.

The newly minted CEO plans to spice things up by giving all future iPhones an international “theme.”

It all starts on September 29th, when Cook goes south of the border to unveil iPhone cinco.

“We really want to honor these countries before we force our culture upon them,” says Cook.

In iPhone cinco, Mexican is more than skin deep. The most obvious change is the new Snooze button that sits alongside iPhone’s traditional Home button. Now you can literally snooze in the middle of any activity: email, browsing, games, music, movies and more. Just click Snooze and iPhone cinco will shut down, ignoring all input for the next two hours. (Snooze period is adjustable in Settings.)

Phil Schiller rehearses the unveiling of iPhone cinco in Mexico City

Find My Sombrero is a feature that will delight those of us who frequently misplace our head-wear.

iPhone cinco also breaks new ground by pulling back on key iPhone functions. Safari web pages, for example, now load a full 48% slower.

“We listen to our customers,” says Cook. “They think the world is moving too fast, so we’re just going to slow things down a bit.”

Some Apple critics are already flinging their darts. “What a bunch of hypocrites,” says one analyst, who requested anonymity for this article. “They make an all-Mexican iPhone, but they’re still building it in China. ¿Por qué?”

To be fair, Apple actually did build a factory in Tijuana, but ran into opposition from  Mexico’s government. Too many unemployed Americans were sneaking across the border to take jobs meant for Mexicans.

As a compromise, Apple continues to manufacture iPhones in China, but encourages assembly line workers to dress Mexican-style during work hours.

What country will become the theme for iPhone 6? According to our source, Cook has his heart set on Liechtenstein — but you can never count out Kyrgyzstan.

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  • http://twitter.com/rpp25 Rob P.

    Before anyone else say something, Im mexican and im not taking this seriously, it’s a joke!

  • Xc

    Fucking cliches

  • Xc

    Fucking cliches

  • Freducken

    Thanks for your input. Now be quiet and let a real Mexican speak for everyone else, cause yeah, one person gets to decide what is and is not prejudicial to an entire identity. Dummy…

  • Tu Papirrín Dice

    ¡Culeroooos, culerooooos!

  • Freducken

    Hey Scoopertino, where are the porch monkey and cousin on cousin incest metaphors? Are you too good to be an equal opportunity bigot? Excuse me while I go take a snooze… okay, after that nap I still think this falls under the category of muted racism/bigotry veiled as comedy/satire.

  • Guillermo Yaniv Salazar Verbiz

    This is really racist, I can believe this blog publish stuff like that.

  • Danielms215

    Mexican speaking here, ok so our country is not the best, but all these stereotypes are just lies and i do find this offensive.

    For you ignorant americans: We mexicans are not lazy.
    No mexican will EVER use a sombrero.
    Do you like food? or, you know, anything? Because the poor mexicans that find themselves in the need of crossing the border ilegally do all those jobs that YOU AMERICANS are too LAZY to do, they do it.

    So shut up, i am really dissapointes, Scoopertino.

  • http://www.facebook.com/ChrisKillen Chris Killen

    it’s not that Americans are too lazy to do it, the illegal immigrants will do it for a lot less money. And they can just survive off of it because they don’t have to pay taxes like my parents that bust their ass everyday.

  • Anonymous

    Actually, they came pretty close to the cousin-on-cousin joke in the Jony Ive article a while back. Damn funny too. White trash humor aside, I remember articles making fun of senior citizens, the Chinese, religion and Libyan revolutionaries. Sounds like equal-opportunity comedy to me. Please don’t lose your edge, Scoopertino.

  • Anonymous

    Do you guys even get the joke? It’s that Apple is so arrogant — and misguided– they think they can honor a culture by playing off of its stereotypes. Get it?

  • MakeItIntheUSA

    Unemployed Americans going to Mexico to get jobs… No way the Mexican government would allow that! Sneaking across the border and being able to work is a one way street!  Funny iPhone ad though!

  • http://twitter.com/jaredbelcher Jared Belcher

    Not a fan.

  • Eric

    Lighten the fuck up.  People take themselves way too seriously.  The next time I hear a black man or a Latino call a white guy a gringo or a honkey I’m gonna break down and cry.

  • Danielms215

    I get that, but thats not my point

  • Neecolas

    Hey its funny.  I am a Mexican and I get tired of ANYONE taking them selves too seriously.  Please just enjoy it as a gag.  Its like all american white fat low income people getting mad if someone makes a white trash joke.  the stereotypes are not 100% accurate, but cultural differences are simply not avoidable as something funny.

  • Pingback: New iPhone to add Super Spicy Mexican Theme | iPhone5 news, updates, articles, apps

  • Ijohnny00110101

    It’s funny but this could have achieved the same comical effect without the clear racist stereotype stab at Mexicans. 

  • Kevin

    I love all of this shite. Keep it up.

  • Kevin

    My Hispanic housekeeper AND my Hispanic gardener BOTH got free prototype iPhone 5′s at the Cava 22 “CRAZY TWOFERRNIGHT”

  • Pingback: New iPhone to Feature Super Spicy Mexican Theme | iPhone, iPod, iPad, Mac and Apple TV Blog - AppleNo1.com

  • Pingback: Fun Photo: Introducing the iPhone Cinco [Humor] | PocketFullOfApps

  • Pingback: Apple выпускает iPhone Чинко в поддержку мексиканцев

  • Pingback: Apple выпускает iPhone Чинко в поддержку мексиканцев

  • http://twitter.com/BR_now B.R.

    i’m Russian and i want snooze button!

  • http://www.jphotog.com Hrunga Zmuda

    Could have been done without the racist lazy stereotype. That would have made it a lot more palatable for many people. Loved the unemployed Americans crossing the border joke. Of course WE’RE too lazy to work that hard.

  • Nick

    I love jokes but man.. I sorta get sick of racist jokes specially when they just think on mexico as “tacos”,”sobreros”, “siestas” … like WTF -.-

  • Anonymous

    Personally, I think the worst kind of comedy is the kind that’s made “more palatable for many people.”

  • http://www.facebook.com/profile.php?id=585618352 Iván Farías

    Get it right, people. Scoopertino did not write this. Lucas Meppen-Negal did. I just say that someone who has a last name from Germany HAS TO BE A NAZI, right? (Just to be fair and play the stereotyping “joke” on all of us). Sincerely, 

  • Dalvin112

    Uhhh…how is this article commentary on Apple’s arrogance? And why did this article’s writer need to use Mexican stereotypes to prove his “misguided” point?

  • Anonymous

    Kind of sad that you need this explained, but I’ll give it a shot. Ready? This isn’t a commentary on Apple’s arrogance. This is a joke site. They make stuff up about Apple. Some really, really silly stuff. Most of the time, they exaggerate the bad things people say about Apple: like they’re trying to control the world, they’re way too expensive, they’ve created a religion, or that they’re just plain arrogant. The joke in this article is that Apple is so full of themselves that would actually launch a phone with such a stupid “theme.” The joke is that Apple is so clueless that they really believe this a good idea — and that Apple fans are so clueless, they’ll probably buy it. Now here’s the shocker, and I hope you’re sitting down for this: they don’t really mean it! It’s a joke. Meant to be taken tongue-in-cheek. And nobody really believes that Mexicans wear sombreros.

  • James Williamson

    Well said. Anyone that can’t laugh at themselves must live a sad life. I’d write some more but I need to ride my kangaroo out to get some tucker before it gets dark!

  • James Williamson

    Did you see the racist stereotype in your complaint there? Learn to laugh, you might enjoy it. I don’t know how accurate your claim of “not the best” is, but I hear all about this siesta time and I want in.

  • Duckwithnukes

    Calm down. It’s a joke.

    Really… nothing here is serious. 

    If you want REAL news, try searching ‘Onion News Network’ on Google :P

  • Kowalski

    Please Scoopertino, make also Chicago-edition, for all Poles living in USA :-) ))

  • Pingback: Quick Look: iPhone Cinco - TheAppleLounge

  • Pingback: Quick Look: iPhone Cinco - TheAppleLounge

  • Pingback: Un iPhone Cinco sera lancé fin septembre, avant l’iPhone 5

  • Bethgua

    Very funny but what is not funny is Phil Schiller on a donkey’s back for what? Is this a circus? Is he a clown????

  • Hulk

    Little Offensive , but Funny . Mexico is a beautiful country out of all those stereotypes,   need to travel more people.

    Quiz. u know who is the Richiest man in the World???
    A Mexican.

  • http://twitter.com/apandados paulo.tio

    I’m mexican and this is funny as hell for me. i need the “find my sombrero” app  and the Snooze button.

  • https://profiles.google.com/116073748054291541228/posts Techy8789

    Look at the links on top for the iPhone!  ”Margarita Recipies”!

  • Spamm

    Great! Now I want an iPhone cinque (Italian version!) with this features:
    - mandolino’ ring (Mr Corleone style)
    - find your pizza or your spaghetti
    - insert automatically sexual references in every message
    - add new gestural command
    - new app “be ashamed about your governement president”(yes… I’m Italian…but it’s a joke!)

  • Anonymous

    I’m a mexican too and i find this really funny.

  • Anonymous

    As part of the nationality in question, this is freaking hilarious! Anyone who has a problem with it is just butthurt. Lighten up.

  • Staygolden22

    im mexican as well and honestly this is way to awesome….PARTY!!!!

  • fwct

    That is incorrect, illegals do pay taxes …… You need to do a better research….and stop the hate.

  • Edgarska

    damn gringos trying to take our jobs.

  • http://www.facebook.com/profile.php?id=1585886730 Pedro Manuel Absolution

    Hi i’m mexican…. lamentably xD very funny, this is not  disrespectful ,  stereotypes could be funny, so… i have to go, i’ts time to nap (really) i’m tired, today i was working as slave hahahha AY AY AY AY AY!

  • http://www.facebook.com/profile.php?id=1585886730 Pedro Manuel Absolution

    in rural zones people uses sombreros

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