Beyond Beats: Apple spends another billion on cool

Cupertino — Finally tapping into Apple’s vaults of cash and bullion, Tim Cook is pulling out all the stops for what he’s dubbed “Project Cool.” On the heels of the $3.2 billion acquisition of Beats, Cook is spending a cool $1.3 billion to acquire 24-year-old Adam Saperstein, an unemployed street artist in New York’s Soho district. According to his buds on Bleecker, Adam has always been “pretty … Continue reading Beyond Beats: Apple spends another billion on cool