Apple eases Watch tattoo fears


Cupertino — Worried that your cool arm tattoo will spoil the fun of your Apple Watch?


Responding to reports that tattoos interfere with Apple Watch functions, Apple has acted quickly to allay the fears of its well-inked customers.

In a press release today, Tim Cook says, “Now you can have the best of both worlds — a gorgeous tattoo and a gorgeous Apple Watch.”

The ingenious solution? The Apple Watch Tattoo Redesign Program.

Here’s how it works.

1. Go to
2. Select an Apple-certified tattoo removal facility near you.
3. Make an appointment to have an expert burn away a small part of your tattoo in the shape of Apple Watch.


Tim Cook shows off his new set of tats — Apple Watch-compatible on both arms

As a bonus, you’ll receive an Apple Store Gift Card to help pay for the procedure. ($100 for 42mm designs and $75 for 38mm designs.)

If you’re thinking of getting a new tattoo, Apple has that covered as well.

A large selection of Apple-approved tattoos — each incorporating a blank space for Apple Watch — are available free of charge to registered tattoo artists.

“We love our customers,” says Cook, “especially the epidermally enhanced ones.”

To show solidarity with those who had felt disenfranchised, Apple is encouraging its employees to visit its new in-house tattoo studio, dubbed AppleTat.

Customer #1 — Tim Cook himself.


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