Scoopertino

SUNNYVALE — Phew. After years of complaints from Apple customers about perplexing product names, sanity finally returns.

Say goodbye to absurdities like iPhone XS Max and hello to clever, more creative names like iPhone 11S Plus Max Mini SE.

Armed with the rumors beginning to appear about the new Get the Scoop

recent Scoops

Apple reveals Plus-Minus-Max-Mini naming scheme

SUNNYVALE — Phew. After years of complaints from Apple customers about perplexing product names, sanity finally ... Get the Scoop

Cupertino — First came frustration. Then mind-numbing boredom. And finally, excruciating torture. According to the ... Get the Scoop

To celebrate the newest Steve Jobs movie, we now pull this story from our dusty vaults. Scoopertino Movie Review Steve ... Get the Scoop

Cupertino — Worried that your cool arm tattoo will spoil the fun of your Apple Watch? Don’t. Responding to reports ... Get the Scoop

Cupertino — Eager to enjoy an Apple-quality prank on April Fools’ Day? Just pull out your wallet. Visit the online ... Get the Scoop

Cupertino — Take heart, Jennifer Lawrence. It wasn’t Apple’s lax security that spilled your nude photos onto ... Get the Scoop

Cupertino, CA — With its new family of bendable iPhones selling in record numbers, Apple will now bring that same ... Get the Scoop

Cupertino, CA — Last week, Apple moved to the wrist. This week, it goes farther — all the way to the finger. At a ... Get the Scoop

San Francisco, CA — Expect an eyeful at Apple’s September 9th special event. One thing you won’t see: Steve ... Get the Scoop

Yosemite National Park, CA — Apple isn’t just thinking different for OS X Yosemite. It’s thinking very, very ... Get the Scoop