The whole truth

Okay, now you’ve done it. You’ve popped the bubble. You just had to look behind the curtain, didn’t you. Happy now?

Scoopertino is the brainchild of Michael Rylander and Ken Segall. We created this site out of love for Apple. We’re ad guys, and some of our best years have been spent making real ads for Apple.

If you’re at all interested in our thinking outside the Scoopertino city limits, here’s your handy guide. is the place to see the ads, books, logos and myriad other things Michael has designed. is the place to learn more about Ken’s books, speeches, consulting work and blog.

Thanks for visiting Scoopertino! Come back often, and bring a friend.

— Michael & Ken