Just in time for the holidays, Apple is delivering millions of free children’s books to schools all around the country.
The book, entitled It’s Beginning To Look A Lot Like iPad, features children ages 2 to 8 discovering the joy of Apple technology. Apparently, a big part of that joy is clicking the Buy button at apple.com.
Some parents, though, are beginning to wonder. “My 3-year-old just ordered 3 MacBook Airs, 4 iPads and The Beatles Box Set,” says Cindy Ragetti of Norwalk, CT. “The stories are wonderful, I’m just not sure how much more I can afford for my son to keep reading.”
The book is part of Apple’s new education initiative called Apple-Literate. (To avoid confusion, Apple recommends that you pause at the hyphen.) It’s the first of many children’s books Apple will be distributing throughout the year.
“We provide these books as a public service at absolutely no cost,” said Sanoff. “We don’t want to see our kids fall behind the kids in other countries who buy more Apple products.”