Steve Jobs to video pros: stop whining

Steve Jobs gets a few things off his chest in today's open letter on apple.com

Cupertino, CA — Why the uproar about Final Cut Pro X? According to Steve Jobs, you can blame “picky” pros.

Apple’s CEO took the unusual step today of posting an open letter on apple.com defending what he called “the best video editing software on the planet.”

An indication of how seriously Apple views the FCP X situation, this is Jobs’ first open letter since his Thoughts on revenge a full year ago. In that note, he pledged to strike back at those who botched the iPhone 4 launch.

In his newest missive, entitled Stop the whining, Jobs chides pro editors for acting like FCP X is “beneath them.” The bristling Apple chief points out that most of the complainers aren’t exactly producing Hollywood blockbusters.

Apparently trying to dial down the heat, Jobs then takes the unusual step of revealing some secrets in the forthcoming OS X Lion.

He says Apple will be revolutionizing other apps in the same way they revolutionized FCP X: by removing key features.

When we fire up Lion, we can look forward to Safari Pro X (no more bookmarks), Calculator Pro X (addition only) and Stickies Pro X (three-stickie maximum).

  • http://www.facebook.com/jeffreygaggino Jeffrey Gaggino

    haha thats so funny lol. You can also look forward to iphoto X where they have simplified it so that apple experts randomly choose photos from your camera to download

  • Guest

    Apple changed its navigation bar.  You should too.

  • http://twitter.com/BoogsterSU2 I hate CN Real

    No HQ image?! No Apple’s new nav bar?!

  • http://twitter.com/BoogsterSU2 I hate CN Real

    Never mind…

  • darkverge

    “All those working on a major Hollywood film, please raise
    your hands. Uh huh – Just as I thought.”
    Yeah, they do.

    …Using Final Cut Pro 7

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  • gctwnl

    iTunes Pro: no more (smart) playlists, only Apple playlists
    iCal Pro: only meetings with the Apple Store
    Mail.app Pro: just receives Apple marketing messages, no more sending of mail

  • Korbo

    It’s a fake!
    Otherwise it’d end with a “Sent from my iPhone” .sig.

  • DigitalDawgProductions

    There’s no way this article is even mildly amusing. I built my entire
    video editing business around FCP and Apple has completely hosed me with
    FCP X. The new version can’t even open or import my old project files,
    not to mention all the other issues. The only X is a BIG RED ONE on Apple’s crap upgrade. I have already switched to Premiere in CS5+, which can definitely import my old FCP projects.
    Can you say refund, Apple? What option did I have? You know your
    software sucks when your competitor can import projects from your own
    app that you can’t. Sorry Apple, it’s one under-engineered, design
    ease-of-use screwing too many. Go hire some new product managers who
    actually understand the userbase, UI design and feature requirements and
    don’t have their heads up their asses…then try to see if you can woo
    back your entire professional userbase. Good luck on that one.

  • DigitalDawgProductions

    There’s no way this article is even mildly amusing. I built my entire
    video editing business around FCP and Apple has completely hosed me with
    FCP X. The new version can’t even open or import my old project files,
    not to mention all the other issues. The only X is a BIG RED ONE on Apple’s crap upgrade. I have already switched to Premiere in CS5+, which can definitely import my old FCP projects.
    Can you say refund, Apple? What option did I have? You know your
    software sucks when your competitor can import projects from your own
    app that you can’t. Sorry Apple, it’s one under-engineered, design
    ease-of-use screwing too many. Go hire some new product managers who
    actually understand the userbase, UI design and feature requirements and
    don’t have their heads up their asses…then try to see if you can woo
    back your entire professional userbase. Good luck on that one.

  • http://twitter.com/rogerdodgerTM rogerdodgerTM
  • Anonymous

    I get it. So if Apple does something really dumb, Scoopertino shouldn’t make a joke about it? Okay, I’m going to stop laughing and get really mad now.

  • Bruce Wilson

    Apple is really very controlling. This is a prime example of why I don’t buy any of their products. Mac OS X is just Unix with some proprietary software on top. I can’t believe they sell anything with this type of public relations.

  • Tony

    What’s stopping you from continuing to use FCP 7 until the new version gets updated to include what’s missing?

  • Anonymous

    We all know it is a Fake! but I would not be at all suprised if jobs actually wrote something like this using that tone.  After all he is the worlds biggest AH and Ego Masturbator.

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  • Spring137772

    whatever they did to Steve Jobs really affected him on the business before.

  • Spring137772

    whatever they did to Steve Jobs really affected him on the business before.

  • Tim Visterin

    The Coen Brothers…amongst others.

  • Jo

    I hope your comment is as ironic as that letter was…

  • http://www.facebook.com/profile.php?id=100001686666225 Michael Fox

    Agreed – I was at a major studio a few weeks ago – 80% of their content is on FCP.

  • http://www.facebook.com/profile.php?id=100001686666225 Michael Fox

    This has GOT to be a fake.

  • Steve

    “only meetings with the Apple store” ROTFLMAO!!

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  • Anonymous

    Most large post houses still use AVID, and I am willing to bet that almost no large post houses are using the new FCP.  Big companies and editing houses dont get new software, why would they when they have been wining emmy’s and oscars with software that they know works and has already been tested for bugs.  TODD AO studios costs somewhere betweeen $3000 and $30000 an hour to rent depending on whether your doing ADR or recording an orchestra, they cant afford to use new software that might not work exactly as planned.  Producers dont like when stuf doesn’t work when they are paying you a new car every hour.

  • Grandam

    You are stupid to be building an entire business on just one tool. Your competitors who have sense were integrating Avid and Adobe into their workflows, while you just waited and waited.

    Maybe you should pay attention to the concept of diversifying yourself, instead of relying on only one company, one product.

  • http://whatafy.com whatafy

    Hilarious, lol. 

  • Tree

    Apple is stopping you, that’s who. FCP studio 3 is GONE. no phase out, it’s simply gone. poof, just like that. Those of us who still use it, will it work on Lion? Who knows? Maybe. Maybe not. And if not, we’ll just be told to upgrade.
    Apple obviously is getting out of the hi end media production market. It’s not their thing. I started on Avid and now I’m going back to Avid.

  • Gdawg

    This is so funny reply to this if you think it’s real

  • http://www.facebook.com/TheRealLehel Lehel Babos

    The things you learned in your business 101 course don’t necessarily apply here. I’m guessing you’ve never *actually* worked with any sort of professional production house. You might think that at the end of the day FCP, Premier Pro or Avid are all similar enough that if you know how to use one, you can figure your way around the others and smart people branch out.  But figuring your way around isn’t good enough. Professional editors rely not just on specific features but on knowing and understanding the architecture of a program inside and out. Efficiency and speed is the name of the game. There is nothing more frustrating than being under a deadline and wasting time having to hunt 15 minutes for a feature you *hope* is in one program that you know you could do with 2 keyboard shortcuts in another. If you decide to switch platforms with every 1 or 2 iterations of the program to “diversify” depending on the size of your studio you’ll know have to retrain the rest of your staff on the tool is well which is more time and money. Never mind having to deal with the headache of backwards compatibility. 

    As for working these tools into your workflow…. what workflow? These tools all do the exact same thing. It doesn’t make sense to edit some projects in premier, others in FCP etc…. things like grading, color correction or special effects are all done with different programs, where people do “integrade adobe and avid into their workflow”, but as far as editing is concerned, you pick a tool and you stick with it. Apple just decided to flip a giant middle finger to everyone who when they started out picked FCP. 

  • Audio Guru

    You’re all sorts of stupid if you’re actually a pro and decided to upgrade as soon as a new software piece comes out. I do audio and I wouldn’t dream of doing an upgrade to either Logic, Pro Tools or Sonar (yes, I use all three because I’m not an eggs in one basket kind of girl) until the kinks are sorted out and I can be sure the upgrade is necessary. How much support do you think you’ll need for something you’re supposed to be totally proficient in? Because. Uh. It’s your one tool. So you have no excuse for being crappy and not being 100% competent in your field of work.

    I hope this letter is real, because I think it’s hilarious and serves you all right for whining. I’m getting FCPX because the minimal doco’s and music video’s I make will be able to be made faster on it. And fully, who even uses tape? My tape camera is gathering dust…

  • peskypesky

    I’m not whining. I’m switching to either Adobe Premiere Pro or Avid. We have had 3 FCP suites at my place of work for 9 years, but this is the end for us. Bye, Steve.

  • Marc Colemont

    This must be fake.
    I was getting red pissed off reading the arrogance and  how he laughs with the importance of EDL, XML Multiple timelines etc.  But by reading the Safari Pro X and Calculator Pro X ‘features’  I realized it was fake. Only ‘addition function’ for the new calculator… yeah right :-) 

  • Matt

    You said it yourself, “i do audio”. Keep your audio mixing comments to yourself here we are talking about video editing. And you probably can make the video of your cat or dog faster with FCPX. 

  • Delfeld

    “So you need multiple timelines.  Buy multiple Macs.  How hard is that?”

    heh.

  • iAppleseedy

    This irony is so advanced that people thinks he’s stupid.

  • Machiavelli

    Stop the whining
    A few months ago, Apple released the revolutionary Retina Display MacBook Pro, the best laptop on the planet.

    You’re welcome.

    I have to say, I’m getting fed up with you guys being so picky with Apple products. You act like Apple’s never discontinued a great product before.

    So Apple discontinued the 17 Inch MacBook Pro and you don’t have that huge screen you wanted. Who on earth even calls 17 Inch as a laptop? Did you seriously just utter the words “17 Inch laptop”? So you need more space. Buy Apple’s great Cinema Display, how hard is that?

    You “pros” are acting like the rMBP is somehow beneath you. Try taking a good look at the stuff you’re actually using these days. All those working that actually needs 17 Inches, please raise your hands. Uh huh – just as I thought.

    Did you ever stop to think that the rMBP might be part of a grander vision? And maybe the smartest thing you can do is just pay up and go along for the ride like anyone else?

    I’ll tell you this: If you abandon Apple, you’re going to feel awfully dumb when you miss out on the great things to come. They don’t usually comment on unreleased products, but I guess they’re willing to make an exception here.

    Just as they did with the 17 Inch MBP, they’re going to revolutionize the other products too.

    APPLE CINEMA DISPLAY
    No more large 30 Inches of burden. Face it, you don’t need 30 Inches anyway. 13 Inches is just fine.

    iMac
    Eliminates both screen sizes, offering now in 11 Inches. It’s better this way.

    MacBook Air
    Now offering a display that is 5 Inches diagonally.

    The new iPhone
    Will be offering a 1.5 by 1.5 Inch display. People weren’t complaining about the nano. I can’t see why not for the iPhone.

    It’s the whining that possess me off. Stop it.