Apple takes heat for children’s book initiative

Cupertino, CA — Reading, writing … and tapping into daddy’s credit card?

Just in time for the holidays, Apple is delivering millions of free children’s books to schools all around the country.

The book, entitled It’s Beginning To Look A Lot Like iPad, features children ages 2 to 8 discovering the joy of Apple technology. Apparently, a big part of that joy is clicking the Buy button at

“We believe that every young child in this country should be computer-literate,” said Apple spokesperson Greg Sanoff. “The Buy button is just part of that education.”

Some parents, though, are beginning to wonder. “My 3-year-old just ordered 3 MacBook Airs, 4 iPads and The Beatles Box Set,” says Cindy Ragetti of Norwalk, CT. “The stories are wonderful, I’m just not sure how much more I can afford for my son to keep reading.”

The book is part of Apple’s new education initiative called Apple-Literate. (To avoid confusion, Apple recommends that you pause at the hyphen.) It’s the first of many children’s books Apple will be distributing throughout the year.

“We provide these books as a public service at absolutely no cost,” said Sanoff. “We don’t want to see our kids fall behind the kids in other countries who buy more Apple products.”


Leave a Reply