Tag Archives: phil schiller

Apple reveals Plus-Minus-Max-Mini naming scheme

SUNNYVALE — Phew. After years of complaints from Apple customers about perplexing product names, sanity finally ... Get the Scoop

New iPhone to be launched with Mexican theme

Mexico City, Mexico — Is Apple running out of ways to make iPhone exciting? “¡Hell no!” says Tim Cook. ... Get the Scoop

Get smart: Apple launches line of executive DNA

Cupertino, CA — It may not be in your DNA to run a world-changing technology company. But it could be soon. Today ... Get the Scoop