WAR OF THE WORDS: Steve Jobs and author battle over book title

New York, NY — First it was iSteve: The Book of Jobs. Then it became Steve Jobs.

But hold the presses. The title of the official Steve Jobs biography may change yet again — because the author and main character are not on the same page.

According to a source inside publisher Simon & Schuster, the book title debate between the Apple founder and famed biographer Walter Isaacson is beginning to feel more like a barroom brawl.

Walter thought iSteve was a laugh riot. Steve thought it was brain-dead and insignificant, so he suggested Steve Jobs. An irritated Walter thought that would work on a driver’s license, but not a literary masterpiece. And so the battle raged, title after title.

Aside from the two titles publicly known, four others have figured into the fight (see graphic above) — each of which has been favored by either Steve or Walter at one time or another.

Steve pushed hard for iGod, arguing that it accurately described his level of power and popularity, while avoiding the “Jesus” word that got John Lennon in trouble.

Isaacson dug in his heels for Steve’s Way or the Highway, claiming that it neatly summed up all of his experiences since he started contract negotiations.

As a result of the hostilities, Steve has now demanded that Isaacson write a new final chapter for the book describing the whole title fiasco. Further, he’s insisting that in the telling of this tale, Isaacson refer to himself as “that self-important smug little word monkey.”

Isaacson has agreed in principle, but is now searching for alternate names to call himself.


  1. Anonymous |

    Actually I have a pre-release copy of the book, and it will be called “You’re Holding It Wrong”.

    Steve has researched the acquisition of knowledge through visual means for his entire life – calligraphy, art, icons, etc. He’s decided that books are better to be read with the spine horizontal rather than the old vertical way you people are used to. You will hold the new book more like a scroll, with the left hand holding the top and the right hand holding the bottom.

    Of course, the words must be rotated 90 degrees when the book is printed. This resulted in a big tiff with Simon & Schuster – they eventually relented and paid over $51 million to upgrade their printing presses.

    According to Steve, holding the book the correct way (horizontal spine) allows the eye to travel farther on each line and it allows the knowledge to “flow to your spirit”. Also, you will “feel like a town crier” and so disseminate the knowledge to all of your friends. This is Steve’s take on social networking.

  2. Janwar |

    “Kiss My Apps” :-))) LOL

  3. Keith |

    I’m hearing that 6 months after the black covers hit the shelves they’ll be releasing the white cover but there might be delays since Jobs isn’t happy with the shade

  4. Anonymous |

    Actually this would not surprise me in the least knowing jobs is the biggest ego masturbator in the world.

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